Equilibrium Coaching - The Brand
Brand Identity | Logo Design | Website Design
I was asked to design a beautiful logo, branding and website for Equilibrium Coaching. Carmel is a committed visionary who want to be the best, follows her passion and creates the ultimate all-round coaching service. In Carmel’s own words “To provide the ultimate coaching experience, while maintaining the wellness of individuals”.

The Story
“Be the me that you deserve to be…”
Life is too short to feel stuck in your career and life.
Many people are unhappy because they feel stuck in their careers. My client Carmel developed a 3-step coaching process to help clients gain clarity, build confidence, and get results that lead to more fulfilment in work and life.
Carmel is a wonderful person who is also a Career & Life Coach, Strategic Hypnosis and Educator. Her personality reflects a beautiful soft recurring theme throughout all branding materials.

Brand Assets
Equilibrium Coaching concentrates on the conscious and restorative benefits of nature. It focuses on the unique, ethical natural emotional intelligence.
The use of green represents nature and new beginnings. Words association include positivity, earthy, health, balance, environment, nurture, tranquility.
Equilibrium Coaching concentrates on the conscious and restorative benefits of nature. It focuses on the unique, ethical natural emotional intelligence.
Brand Values & Keywords
The use of green represents nature and new beginnings.
- Positivity
- Earthy
- Health
- Balance
- Environment
- Nurture
- Tranquility




